So, you are about to launch a new product. You want to get it rapidly out into the market. You need satisfied buyers whom you can use to promote the product’s adoption by a wider audience.

Business to business marketers who maintain a customer marketing database today have some excellent tools available to permit a profitable launch of new products to their existing customers. Instead of flooding the mails with brochures, the modern marketer can pinpoint likely buyers among his customer base with considerable accuracy.

The key to success lies in finding those customer segments which are most disposed to become early adopters. Once the new product has been launched and is widely accepted, the more conservative customers will be easier to sell.

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